Advertisers frequently depend on Excel to evaluate and report on digital campaigns. However, creating custom reports from multiple accounts and tracking performance across numerous campaigns can be tedious and time-consuming.
Microsoft Office and Facebook are partnering to empower advertisers with a new Excel 2016 add-in solution designed to simplify exporting data and streamline campaign reporting. Starting today, Facebook Ads Manager for Excel (FAME) will allow advertisers to quickly run a single report to download data from multiple ad accounts.
With FAME, you can build and share common reporting templates in Excel and download performance data directly into worksheets without manual integration, while the refresh capability ensures your reports are always up to date.
Source: Office Blogs
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